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Tools and Techniques to Help You Improve Your Blogging

August 3, 2017

5 Tools and Techniques to Help You Improve Your Blogging Today

There’s no doubt about it. Blogging is a tried and true method of increasing site traffic and conversion rates.A blog has so much versatility, it’s one of the most important tools you can use to develop a community and maintain a steady stream of website traffic.Blogging can be intimidating, especially when you know how valuable a tool it can be, and it can also be frustrating if you’re not seeing the results everyone else seems to have.

Here are the top five tools and techniques you can use to improve your blogging today.You’ll find that most of them can be implemented quickly and efficiently, so you can start seeing results immediately.

1.Use More Visual Content
Visual content is king these days, and that can be used to your advantage.Straight blocks of text can bore your readers and drive them away before they get a chance to see any kind of call to action.This directly translates to lost site traffic and lower conversion rates.Use visual content like pictures to tell a story to your reader.This keeps them engaged and interested in what you have to say. Remember to spacepictures out and introduce them in the beginning.If the reader has to scroll all the way to the bottom of a post to see any pictures, you’ve already lost them.

2.Use Survey Tools
As you begin to understand your audience better, you’ll also begin to understand what drives them to buy, and you can then effectively changeyour approach.You can learn more about your audience using survey tools, such as Alexa or Survey Monkey.Remember, while survey tools canbe incredibly helpful to learn more about your audience, they can also quickly become a hassle to your site visitors.Always give your readers a choice when it comes to surveys.Forcing them to take a survey is a quick way to ensure they’ll never return to your blog.

3.Create a Consistent Editorial Approach
You need to decide what that story is going to be before you start writing it.A blog without a consistent theme or focus can feel disoriented to site visitors.People like consistency, and they like to know what to expect when they visit a website – and this is what we refer to as a content strategy.By creating a consistent editorial approach, you encourage visitors to come back to your site to read more usefulinformation. Take the time to create consistency and stability in the blog content.

4.Create Clear Calls to Action
Blogs are all about providing useful information, which means it’s easy for people to focus solely on providing the content while missing the chance to provide an effective call to action.Calls to action on blogs may consist of asking the visitor to subscribe to a newsletter or read the entire blog post or a wide range of other activities.If you don’t make these calls to action clear, site visitors will land on a page and not realize what they can do on the site or why they should do it.These are all things you want your visitors to be doing.Place calls toaction in logical places where the reader will be sure to see them, but not where they interrupt the overall user experience.

5.Improve Social and Sharing Options
We live in a world that is constantly connected to everything and everyone.The human race likes to share things it finds useful, so make sure your site visitors can easily share your blog posts with their friends.First of all, make your share button clearly visible on each and every post on your blog.If someone finds the content interesting or useful, they’ll then be able to share it with all of their friends.Next, create an actual plan for distributing blog posts on social media.Each social media platform has a different audience, so you’ll want to plan on creating a different approach for each site.

Building a Better Blog
Follow the tips listed above to create a clear and focused blog that provides unique content for anyone that stops by.Remember that creating a blog is much more than just making it look pretty or function well.Take the time to consider your audience and develop an approach that directly targets them.

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.


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