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Beginners’ guide to Bing Ads management

June 9, 2017
Beginners’ guide to Bing Ads management

You’re in business to reach as many people in your target market as you can,right? That means youshould explore a variety of marketing channels.One of those channels is Bing Ads.Bing often gets a bad rap because it’s viewed as “the other search engine.” That doesn’t mean that it doesn’t have any users,though.The good news, though, […]

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A Visual Guide to Pinterest Advertising

June 8, 2017
A Visual Guide to Pinterest Advertising

The company’s focus has historically been on building an engaged user base through its intuitive, visual interface.As a social network, it has always offered something a little different.However, advertisers have been skeptical about whether Pinterest could ‘monetize’ this model, due to the nature of engagements users have and also the demographics that typically spend time […]

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SEO and Content Shifts You Need to Master Right Now

June 7, 2017
SEO and Content Shifts You Need to Master Right Now

Google has thrown a lot at marketers in just the last five years.All of these big changes — from rolling out major algorithm updates to shifting to mobile-first — have essentially had the same goal: to provide the best possible search experience to users.Google wants to show users the best content at the right time […]

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The Battleground of Entities & Reviews

June 6, 2017
The Battleground of Entities & Reviews

Today, we’re going to look at an area where both apply: reviews.In this article,we’re not going to dive into specific strategies for acquiring reviews, as those change over time (though I will be linkingbelow to a couple of fantastic pieces that cover well some current approaches). What are ‘entities?’ Before we get to any of […]

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Your Business Can (and Should) Use AI

June 5, 2017
Your Business Can (and Should) Use AI

Artificial intelligence (AI) used to be pure science fiction.But now AI is science fact.This once futuristic technology is now implemented in almost every aspect of our lives.We must adjust. So, What Is AI? AI encompasses a large scope of technologies.The basic concept of AI is that it is a machine that learns to mimic human […]

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Stop oversimplifying everything!

June 2, 2017
Stop oversimplifying everything!

Once upon a time, our world was simple.As a community, we abused it — and many made large sums of money simply by buying links to their site.How could you expect any other result?Offer people a way to spend $2 and make $10,and guess what? Lots of people are going to sign up for that […]

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Small PPC Budget Ask Important Question?

June 1, 2017
Small PPC Budget Ask Important Question?

Having a small PPC budget isn’t the end of the world.Your success will largely depend on the niche you’re operating in and its level of competition.By asking yourself three simple questions – and measuring and evaluating your success –you can make your small PPC budget go a long way.The tips below are relevant to everyone, […]

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Use Pop-ups Without Killing Your SEO

May 31, 2017
Use Pop-ups Without Killing Your SEO

To use or not to use pop-ups? Here are seven tips that will help you use pop-ups intelligently without risking your SEO. 1.Understand Which Interstitials Are No-goes Google’s mobile interstitial penalty specifically targets intrusive interstitials.Note that “interstitial” is a broad term that can be widely applied to most pop-ups, overlays, and modals, but not all […]

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Using Search and Social to Support TV Advertising

May 30, 2017
Using Search and Social to Support TV Advertising

Brands still invest a significant amount of advertising in TV.While TV is great at reaching a large audience, it is most effective when combined with an effective search and social strategy to be able to fully pull through with your audience.As your media planning efforts go into full swing, it is important to understand what […]

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Compare Paid Search and Organic Search Without Sounding Foolish

May 29, 2017
Compare Paid Search and Organic Search Without Sounding Foolish

Realistically, I’m not sure what data can truly back up these far-reaching statements declaringdominance of organic search performance over paid search in every metric.And Rand’s caveat fails to address the real problem of this thread, which is its narrow-minded, one-versus-the-other premise.In reality,some searchers will click on ads.Others will click on organic links.Marketers should be trying […]

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