Marketing professionals also often debate about the best way to go about researching keywords for SEM campaigns. Keyword research is a vitally important part of any SEM or SEO campaign since the keywords chosen will inevitably determine how well a site ranks in the search engines. Some marketers do keyword research by brainstorming, then using a keyword research tool, like Google keywords, to find their keywords. However, there are some marketers who prefer to take it a step further and include a search of their competitor’s keywords. Knowing what keywords your top competitors are ranking for will help your keyword research efforts immensely. If your top competitors are ranking well for a list of keywords, you can bet that integrating those keywords into your SEM and SEO campaign will help you rank better in the search engines.
I have found very few tools that provide any real competitive intelligence for keyword research. There are a few free tools available that do help with researching your competitor’s keywords, but most of them are woefully inadequate. Keyword spy is the best program I have found so far that actually provides everything you need to do good competitor keyword research. I also use keyword spy to monitor keyword performance after starting a paid advertising campaign. Keyword spy has quite a few awesome tools. For example, I really like the affiliate intelligence tool. This tool finds top affiliate products and points out super affiliates to keep an eye one. The company offers a free trial so you can try out all the wonderful features of keyword spy before you join the service. If you go to http://www.KeywordSpy.com, you can check out all of the keyword spy tools, and sign up for the free trial.
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.