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How Conversion Rate Optimization (CRO) Works?

July 31, 2017


Conversion Rate Optimization is the process of ensuring that the visitors on your website are directed towards a particular task that you want them to perform.However, simply directing a visitor to a task is not conversion rate optimization, which essentially indicates that there is more than meets the eye as far as this process is concerned.When executed seamlessly, the process of CRO can help you to increase your revenue and your professional goals by enabling you to manifest your intentions in the digital space.Are you ready to learn the art of digital manifestation?To explain this, let us re-visit a common behavior we all exhibit.Have you observed your habit of visiting at least a dozen websites before finally opting to shop from the one that appealed to you the most?

The reason for the appeal can vary widely, from web design, ease of navigation, content, to prices and shopping cart experience as far as e-commerce websites are concerned.Conversion rate optimization is about understanding and subsequently, influencing the pattern and behavior of the visitors on a particular page app.It is about trying to get the visitors to perform the actions that you have set as your goals.These actions can vary from aspects such as liking a page, registering on your website, subscribing to the mailing list, downloading anapp,becoming a paid member, ordering a particular product, etc.

How Does Conversion Rate Optimization (CRO) Works?
Conversion Rate Optimization (CRO) is similar to practicing a martial art or training yourself for that back-flip that you always wanted to do.It starts with intense study, where you learn from successful cases of conversion and understand the behavioral patterns that successful website owners took advantage of.After doing your research, you can start your own experimentation by looking at the feedback that yourwebsite receives from its visitors.Prior to this, you can start using analytics to understands which elements need to be changed and altered on your website to ensure that of visitors do not have a hard time becoming full-time customers.

How is Conversion Rate Optimization Measured?
In order to measure the effectiveness of the conversion rate optimization techniques, advanced big data analytics is a preferred tool.The effectiveness is measured in terms of several metrics.Some of them are as follows:

*Total Conversions – It is the total number of visitor who performed the desired action, be it, making a purchase, or, clicking the desired link.

*Conversion Rate – Simply speaking, it is the percentage of visitors who performed desired action.It is calculated by dividing the number of conversions by the total number of visitors.

*Bounce Rate – This represents the percentage of people who could not find the desired information they needed from your site.

*Average Time on Site – This metric measures the level of engagement of a visitor.It measures the average duration that a visitor spends on your website.The higher the average time spent on the website, better the prospect of achieving higher conversion rates.

*Average Page Views – This is also an engagement measurement metric.This number essentially signifies the number of pages a visitortraveled to on your website before exiting it.The higher the number, the more engaging your website is.

What are the Benefits of Conversion rate optimization (CRO)?
Conversion rate optimization is beneficial in following ways:

*CRO also helps in getting the right customers and in focusing on their needs
*CRO can further help in return on investment (ROI) by reducing advertisement costs
*CRO is a powerful tool for ensuring focus on elements such as landing page optimization and website optimization in general


How can one achieve high degrees of Conversion Rate Optimization?
CRO involves fixing a strategy and consequently defining a hypothesis and a structure to test the hypothesis.Prior to this, the focus is shifted towards implementing the structure, and then measuring the performance through the same.Based on the reports or feedback garnered through the testing process, changes are made in the backend code and the process is repeated till fruition.

CRO can be achieved by practicing some best practices such as focusing on landing page optimization by keeping catchy headlines, creating concise and effective content, and enhancing visual appeal.Website optimization is also an important part of CRO, in order to ensure user friendliness through the implementation of a smooth and free flowing design as well as a powerful User Interface.


Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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