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Facebook Marketing Ideas That Will Help Your Business

July 7, 2017

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The social media platform not only provides you access to this large population, but also helps them find you.You can accomplish a lot organically on Facebook without obliterating your entire marketing budget.

Here are some Facebook marketing ideas that will help your business.

1.Maximize Your Real Estate
Your Facebook page is free real estate.It costs nothing to create and can help you generate real business.The space you have on your page is all yours for use.Your cover photo, profile photo, introduction video space, business description, and posts are each an opportunity to grab your audience’s attention.Use them well.Your cover photo is what visitors first see on your Facebook profile.Use it to make a great first impression.Instead of settling for a conventional logo or business name as your cover, you could use it to demonstrate your skills and the

2.Curate Great Content
Creating content can be time-consuming and expensive.Instead, you could curate great content, entertain and inform your fans, and also build relationships with bloggers in your industry.You can’t browse through hundreds of websites and sources looking for that content, but content curation apps can.Alternatively, you could create a list of sources to follow beforehand, making it easy to find content on a consistent basis.When sharing curated content, ensure that you tag the blogger and publication responsible for creating it to assign them credit and catchtheir attention.

3.Mobilize Your Audience
Litographs is a web-based store that turns books into art.They create visually appealing posters, bags, and T-shirts so they have a lot of visual content that they can share.The company uses their Facebook page to promote sales, but they also create humorous entertaining posts to connect with their audience.Many of their posts feature questions, inspirational content, and activities that draw their fans into participating.One of their fun ideas was to create a tattoo chain using dialogues from “Alice in Wonderland”.

4.Go Behind the Scenes
People are more likely to relate to your brand if it is personal and human.While personal shares are a great tactic, so is giving your audience exclusive access to what no one else can see.The story of what happens behind the scenes is a great way to engage your fans.It not only puts focus on the people behind your brand but gets fans to relate to your human side.People are also likely to be sold on your product or service if they are privy to the efforts that are put into creating them.Behind the scenes stories can be incredibly entertaining and popular, especially in the entertainment industry.

5.Focus on Local Activity
If you’re a local business, it’s important for you to leverage content that engages your local network.Several large brands also have pages focused on each locality to make people feel included.Some businesses need to create local content to be relevant.Realtors, for instance, can’t rely on posting pictures of houses at random.They have to be locally relevant to establish a brand and garner the interest of serious buyers.

6.Stay Responsive
Facebook gives out badges to businesses that respond quickly, and fans expect fast response on social media.When you respond quickly,you’re also likely to get more engagement on your posts.Facebook marketing may be about engaging the masses, but in the end it comes down to the fans that you can engage and turn into loyal customers.As Gary Vee has eloquently said, “Giving a shit doesn’t scale.”Facebook also boosts posts on the feeds of people you have direct conversations with.

Summary
Facebook marketing can help you achieve brand awareness, customer engagement, and sales with the right content and marketing strategy in place.Using the ideas in this post is a great place to begin.

Source:Searchenginejournal

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

 

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