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SEO Techniques

Stop oversimplifying everything!

June 2, 2017
Stop oversimplifying everything!

Once upon a time, our world was simple.As a community, we abused it — and many made large sums of money simply by buying links to their site.How could you expect any other result?Offer people a way to spend $2 and make $10,and guess what? Lots of people are going to sign up for that […]

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The Ultimate Guide to Stress-Free HTTPS Migration

May 2, 2017
The Ultimate Guide to Stress-Free HTTPS Migration

While Google is giving you a nudge and trying to be as helpful as possible, so many things can go wrong when switching a site from HTTP to HTTPS.Underestimating the challenge can lead to a disaster.You must plan each and every step and test thoroughly for a smooth landing.This post will teach you the best […]

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Five Easy Ways to Launch a Local Email Marketing strategy

April 12, 2017
Five Easy Ways to Launch a Local Email Marketing strategy

If your company’s email marketing campaign isn’t seeing success and you find yourself in the 78% of retail emails that are being sent to the junk folder without a second glance, you might want to rethink your strategy.Creating or updating your campaign to focus more on local marketing could be the answer you’ve been looking […]

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Some quick SEO wins for new clients

April 11, 2017
Some quick SEO wins for new clients

I put out a HARO query to see what tactics other SEO specialists and agencies used as quick wins when they took on a new project.I got back some great,solid responses from SEO experts across the country and wanted to share their advice. 1.Consolidate your assets “Some of the easiest wins for new SEO clients […]

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Maximizing Software-as-a-Service Growth

April 10, 2017
Maximizing Software-as-a-Service Growth

you don’t have to take the analysts’ word for it.Look around and you’ll see numerous software companies that have transformed their offerings into highly successful SaaS products:Microsoft now offers Office 365 and Adobe has its Creative Suite.Growth is good, but it has created a landscape wherecompetition is fierce and numerous SaaS products are jockeying for […]

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Your Business Can Use Social Listening

April 7, 2017
Your Business Can Use Social Listening

Here are few ways social media listening benefits businesses today. 1.Improve Products & Services Twenty-five percent of respondents said the primary benefit of social media listening is gettingfeedback to improve products and services.Whether you’re a businesses or a brand, you should learn how your customers use your products or services.This will identify what is working […]

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These Tools in Your Marketing Toolbox

April 6, 2017
These Tools in Your Marketing Toolbox

Turns out, marketing technology is changing at a rapid pace.If you’re not updating your toolbox on a regular basis, you’re probably on the verge of falling behind. Automation It might sound counterintuitive, but the reality is that automation is making corporations more human and approachable.Marketing automation has come a long way recently to deepen connections […]

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Content Marketers: Organic Traffic Is Key Success Metric

April 5, 2017
Content Marketers: Organic Traffic Is Key Success Metric

Content ROI remains one of the biggest struggles for marketers.Usually that’s because marketers are creating content with no greater business goals or objectives in mind beyond creating more content to generate traffic and engagement.So how are content marketers measuring the success of the content they create?Organic traffic is the top content marketing metric of choice,according […]

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Small Businesses Crash and Burn Online

April 4, 2017
Small Businesses Crash and Burn Online

The internet is the perfect forum for small businesses to compete with big brands.Audience reach, social sharing and unlimited sales and marketing opportunities have leveled the playing field between big and small companies.Still, a surprising percentage of small businesses have remained on the sidelines.Either they don’t have an online marketing strategy, or the one they’re […]

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GIFs and videos published directly to SERPs

April 3, 2017
GIFs and videos published directly to SERPs

Google Posts seemed to be a stripped-back version of Google+, devised with the intention of at least maintaining some of the functionality of a social network after sunsetting Google+.The main premise of Posts had ostensibly been to work as a one-way social platform, where brands or individuals could publish (and be indexed instantly), but without […]

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