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Take Back Control of Your Content

October 7, 2016
Take Back Control of Your Content

  Live Webcast: Thursday, October 20, 2016 – 01:00 PM EDT (10:00 AM PDT) Are you losing control of your content? If you’re like the majority of marketers, you’re going to produce more content in 2017 — but feel less than confident about your content marketing operations. Join experts Arnie Kuenn, CEO at Vertical Measures, […]

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Is Account-Based Marketing Right for Your Business?

October 6, 2016
Is Account-Based Marketing Right for Your Business?

If you’re in B2B marketing today, Account-Based Marketing (ABM) is likely sitting somewhere in your 2016 initiatives. It’s an exciting concept but one that requires a ton of research, planning and grunt work. It also might not be right for your business. This guide from BrightFunnel reviews the basics of ABM and provides a framework […]

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Google Seeks to Humanize its Brand With New “Google Assistant” Female Persona

October 5, 2016
Google Seeks to Humanize its Brand With New “Google Assistant” Female Persona

Siri, Cortana and Alexa are virtual assistants with female personas — though Siri can be a man, too. Until today, Google voice search didn’t have an identity or persona, though it has a female voice. That is changing with the official rollout of Google Home. For the launch of Home, Google took its voice search […]

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Allstate: Offline Call Data Improved SEM Performance and the Customer Experience

October 4, 2016
Allstate: Offline Call Data Improved SEM Performance and the Customer Experience

Call tracking, now generally rebranded as “call intelligence” or “call analytics,” went from being a novelty in the SEM world a few years ago to a perceived commodity today. However, the benefits of using call analytics extend well beyond campaign optimization into operational and customer experience insights for brands and marketers. Allstate offers a case […]

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Up Close at SMX: Using Paid Search and Social Together

October 3, 2016
Up Close at SMX: Using Paid Search and Social Together

No news flash here. Marketing teams cannot afford to exist in silos. Paid search and social are no exception. You can amplify the reach of both of these channels by combining your efforts and leveraging data from each together. In the SMX East session, “Using Paid Search and Social Together,” three speakers, Tara Siegel, Jahil […]

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Ladislao José Biro Google Doodle Honors the Inventor of the Ballpoint Pen

September 30, 2016
Ladislao José Biro Google Doodle Honors the Inventor of the Ballpoint Pen

Today’s Google doodle marks the 117th birthday of Ladislao José Bíro, the man responsible for the ballpoint pen. Working with his brother, Google says Bíro introduced the first ballpoint pen at the Budapest International Fair in 1931. Eight years later, he would receive a patent for his invention. He worked with his brother, György Bíro, […]

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Forrester Study: How Marketing Analytics Can Boost the Bottom Line

September 29, 2016
Forrester Study: How Marketing Analytics Can Boost the Bottom Line

Google recently asked Forrester Consulting to survey 150 marketing, analytics and IT executives about the measurement challenges they face. The results showed that: Only 26 percent believed that their marketing analytics tools are well-integrated and work seamlessly together. On the other hand, marketers are 39 percent more likely to see improvement in their overall marketing […]

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Drive Offline Sales With Google

September 28, 2016
Drive Offline Sales With Google

There can be no doubt, Google is big. It has grown bigger than desktop computers, bigger than any one device or operating system. Google is now the main storefront for every business. From awareness, to consideration, to conversion, and finally advocacy — this white paper from MomentFeed shows how large brands can take advantage of […]

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Google to Roll Out Cross-Device Retargeting

September 27, 2016
Google to Roll Out Cross-Device Retargeting

In a significant development, advertisers will soon be able to reach users across devices with Google remarketing campaigns as Google stops relying on cookies and mobile IDs to identify users for remarketing lists. Brad Bender, VP of display and video advertising at Google, announced the shift in a blog post and is set to discuss […]

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Avoid the 7 Deadly Sins of Mobile Performance Marketing

September 26, 2016
Avoid the 7 Deadly Sins of Mobile Performance Marketing

Are you struggling with advanced targeting, conversion discrepancies, or post-install events? Download this white paper from TUNE to learn how to avoid the seven most frequent pitfalls that keep mobile ad networks from being successful. Pitfalls such as: 1. not taking the time to set up device targeting 2.wanting to target everyone 3.setting up too […]

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