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Search Engine Marketing

Advanced Testing:4,000 A/B Tests can Teach You

June 23, 2017
Advanced Testing:4,000 A/B Tests can Teach You

SMX Advanced has always featured the industry’s top talent discussing what they’re passionate about: search marketing.Last week’s conference in Seattle was no different.The goal of the presentation was to present the many nuances which go into a successful A/B testing plan.After 4,000 successful conversion rate optimization (CRO) implementations, Shukairy has developed quite a knowledge base. […]

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SEO and content convergence:Making the most of moments that matter

June 15, 2017
SEO and content convergence:Making the most of moments that matter

It’s no secret that SEO and content marketing complement each other.SEO helps users connect with and discover information about your brand, while content marketing ensures that information is relevant, engaging and primed for conversion.Just as SEO alone is not enough to guarantee content quality and relevance, content marketing alone is not enough to guaranteeperformance and […]

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Boost Exposure for Local Website Pages

June 14, 2017
Boost Exposure for Local Website Pages

The truth is, successful local search engine optimization tactics are ones that business owners are often already implementing on a national level, just not on the local level.Below, I discuss specific local search engine optimization tactics that I’ve recommended to my own clients that have proved successful through higher SERP rankings and increased local organic […]

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Who Should Optimize Content:SEOs or Content Writers?

June 12, 2017
Who Should Optimize Content:SEOs or Content Writers?

Content marketing and SEO are pretty closely related in the digital marketing sphere, but they can also be miles apart in execution.There are certainly some overlapping areas between the two, but is there enough to allow your SEO practitioner to also be your content marketer, or vice versa?In my (almost) 20  years of performing and […]

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SEO and Content Shifts You Need to Master Right Now

June 7, 2017
SEO and Content Shifts You Need to Master Right Now

Google has thrown a lot at marketers in just the last five years.All of these big changes — from rolling out major algorithm updates to shifting to mobile-first — have essentially had the same goal: to provide the best possible search experience to users.Google wants to show users the best content at the right time […]

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Stop oversimplifying everything!

June 2, 2017
Stop oversimplifying everything!

Once upon a time, our world was simple.As a community, we abused it — and many made large sums of money simply by buying links to their site.How could you expect any other result?Offer people a way to spend $2 and make $10,and guess what? Lots of people are going to sign up for that […]

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Use Pop-ups Without Killing Your SEO

May 31, 2017
Use Pop-ups Without Killing Your SEO

To use or not to use pop-ups? Here are seven tips that will help you use pop-ups intelligently without risking your SEO. 1.Understand Which Interstitials Are No-goes Google’s mobile interstitial penalty specifically targets intrusive interstitials.Note that “interstitial” is a broad term that can be widely applied to most pop-ups, overlays, and modals, but not all […]

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What to Expect From Your SEO Company

May 25, 2017
What to Expect From Your SEO Company

You’re tired of how slow your business has been going.You know you offer a useful and valuable product to customers, but you haven’t seen the success you expected.You decide to invest in making SEO andonline marketing more of a priority.After doing the initial improvements yourself, you realize you have the  budget, but not the time […]

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Reasons Why Websites Still Matter to Local Search in Year

May 23, 2017
Reasons Why Websites Still Matter to Local Search in Year

Surveys from as recently as October 2016 find that close to half of all small businesses don’t have a website, and it’s not just solo work-from-home moonlighters, either.Further, there is a fair argument that websites are no longer as effective in the local market.Technology and cost certainly are no longer barriers given the availability of […]

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Local SEO Power Pack: Set the Stage for Local SEO for Year

May 19, 2017
Local SEO Power Pack: Set the Stage for Local SEO for Year

Local search results are seeing a dramatic change with each passing year as search engines introduce new updates every year in their bid to make search more relevant and effective for the users.The very first MozLocal Search Rankings Factor 2014 survey brought sharp focus on the then newly released New Google Maps as well as […]

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