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PPC Important Tips For Online Retail

June 13, 2016
PPC Important Tips For Online Retail

With the share of digital ad spend at 29.9% in 2015 and expected to increase to 39.3% in 2019* the digital advertising marketplace is becoming increasingly competitive for ecommerce retailers. With this in mind, optimising paid search should be a priority for all retail marketers in 2016. Let’s take a look at some of the […]

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Google Image Search will now include Google ads

May 20, 2016
Google Image Search will now include Google ads

Business Insider reports that, for the first time ever, advertisements are on their way to Google’s image search results. The rollout is starting slow, beginning with shopping ads which will appear in appropriate image searches. Ads in Google’s image search will take up an entire line of screen space which would otherwise have been occupied by images. […]

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Is SEO or PPC Better For Driving Traffic To Your Website

February 5, 2016
Is SEO or PPC Better For Driving Traffic To Your Website

Search Engine Optimisation and Pay Per Click advertising are both very popular methods of getting traffic to your website online – but which is better? Search engine optimisation is the process of improving your rankings in the search results. One of the great things about search engine optimisation is that it is almost completely free. […]

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PPC Can Help to Enhance Your Business Today

May 28, 2015
PPC Can Help to Enhance Your Business Today

PPC is one of the most efficient and effective techniques now available in SEO and it can provide you with the high quality results you desire. One of the greatest things about the technique is that once and only once a potential customer has clicked upon your link or advertisement is when you have to […]

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