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Internet Marketing

Link Builders Really Want You to Know

June 22, 2017
Link Builders Really Want You to Know

I have done many things in SEO, and none have even come close to being as mind-numbing and frustrating as link building.It’s been even rougher than usual lately, and that notion is one shared by many of my link-building peers.After doing this for so many years, I can tell you that the summer months can […]

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Few Reasons Your PPC Programs Can Fail

June 21, 2017
Few Reasons Your PPC Programs Can Fail

There can be many reasons.But sometimes, behind those failures, is some inadvertent self-sabotage — sabotage that will virtually guarantee a failed PPC program.To help you avoid inadvertently setting your PPC programs up for failure, I’ll use this column to describe four ways to “help” your PPC programs falter or self-destruct. 1.Put too many options on […]

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Few Mistakes Ecommerce Marketers are Still Making

June 20, 2017
Few Mistakes Ecommerce Marketers are Still Making

Lack of proper brand vs. non-brand segmentation in Google Shopping If you have a strong brand presence (high volume/well-known brand) and see significantly more efficient CPAs/ROIs on this traffic (which is likely), you will want to segment your campaigns in order to properly capitalize on it while ensuring you are not overpaying.In order to do […]

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Protect Your Brand on Amazon Today

June 19, 2017
Protect Your Brand on Amazon Today

Few e-commerce platforms present more opportunity and potential for brands looking to gain visibility and sell their products online than Amazon.In many cases, a brand’s products end up on Amazon without the company’s approval.It’s not uncommon for unauthorized sellers to even upload a company’s proprietary images for use in these unwanted listings.In addition, Amazon doesn’t […]

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Elements of a Content Marketing Strategy

June 16, 2017
Elements of a Content Marketing Strategy

Building a content marketing strategy will help ensure that all your time,energy, and money are focused on reaching a particular goal that helps your business grow.Concentrating on this goal will prevent you from creating irrelevant content pieces that will stand in the way of attracting new visitors and listening to the needs of existing customers […]

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Grow Your Facebook Fan Page With the Marketing Strategies

June 13, 2017
Grow Your Facebook Fan Page With the Marketing Strategies

Facebook is an effective way of reaching out to all those people who matter most to your business.Myriad businesses are using this source for increasing sales these days since it is a bit differ from other media. It is factual that Facebook helps you grow your business and to market your business successfully on Facebook […]

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Beginners’ guide to Bing Ads management

June 9, 2017
Beginners’ guide to Bing Ads management

You’re in business to reach as many people in your target market as you can,right? That means youshould explore a variety of marketing channels.One of those channels is Bing Ads.Bing often gets a bad rap because it’s viewed as “the other search engine.” That doesn’t mean that it doesn’t have any users,though.The good news, though, […]

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A Visual Guide to Pinterest Advertising

June 8, 2017
A Visual Guide to Pinterest Advertising

The company’s focus has historically been on building an engaged user base through its intuitive, visual interface.As a social network, it has always offered something a little different.However, advertisers have been skeptical about whether Pinterest could ‘monetize’ this model, due to the nature of engagements users have and also the demographics that typically spend time […]

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The Battleground of Entities & Reviews

June 6, 2017
The Battleground of Entities & Reviews

Today, we’re going to look at an area where both apply: reviews.In this article,we’re not going to dive into specific strategies for acquiring reviews, as those change over time (though I will be linkingbelow to a couple of fantastic pieces that cover well some current approaches). What are ‘entities?’ Before we get to any of […]

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Your Business Can (and Should) Use AI

June 5, 2017
Your Business Can (and Should) Use AI

Artificial intelligence (AI) used to be pure science fiction.But now AI is science fact.This once futuristic technology is now implemented in almost every aspect of our lives.We must adjust. So, What Is AI? AI encompasses a large scope of technologies.The basic concept of AI is that it is a machine that learns to mimic human […]

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