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Internet Marketing

Why Content Marketing Works Always

August 16, 2017
Why Content Marketing Works Always

You may have heard the phrase “content is king.”It is often a phrase that gets thrown around, but not everyone utilizes the principlecorrectly.Coming up with content is easy, but coming up with quality, valuable content that web users (aka potential customers) are looking for, on the other hand, require some planning, thought and strategy.The instant […]

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Bing Ads rolling out new System Quality Policy, expects little impact on performing campaigns

August 9, 2017
Bing Ads rolling out new System Quality Policy, expects little impact on performing campaigns

This week, Bing Ads is rolling out a new System Quality Policy as part of the Relevance and Quality Policy. There are three key aspects to the new policy: 1. Keywords and ads that haven’t shown any performance over a significant period of time may be removed. 2. The number of keywords that can be […]

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3 Ways a Proper Social Media Program Can Help SEO

August 8, 2017
3 Ways a Proper Social Media Program Can Help SEO

There has been a ton of back and forth about how social media marketing impacts SEO and whether social profiles and posts can positively affect organic search rankings and visibility. Despite Matt Cutt’s famous 2014 video, in which Google’s former distinguished engineer refuted the idea that social signals were part of the ranking algorithm, the debate regarding […]

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Tools and Techniques to Help You Improve Your Blogging

August 3, 2017
Tools and Techniques to Help You Improve Your Blogging

There’s no doubt about it. Blogging is a tried and true method of increasing site traffic and conversion rates.A blog has so much versatility, it’s one of the most important tools you can use to develop a community and maintain a steady stream of website traffic.Blogging can be intimidating, especially when you know how valuable […]

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THE WEBSITE TOOLSHED: PART II

August 1, 2017
THE WEBSITE TOOLSHED: PART II

The first part of this series was posted on the SEO.com blog last week.This week I’ve added five more of my favorite tools for building websites.Some of them are free and some are not, but you should know that I’m not receiving any special compensation from these companies for mentioning them in these posts. Sucuri […]

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Your Social Media Ducks in a Row

July 26, 2017
Your Social Media Ducks in a Row

There are a lot of moving parts to an effective social media campaign, and keeping everything moving together nice and smoothly can be a pretty serious challenge.Most companies seem to know and understand that social media really is a critical component of online marketing,but they don’t necessarily know how to track its long-term value or, […]

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Elements of a Successful YouTube Video

July 24, 2017
Elements of a Successful YouTube Video

1.Branded Intro Footage Including branded info footage helps your loyal viewers to immediately recognize your work, hence not losing them to your competition.Additionally, such branding is important for ensuring that your viewers remember the video, which is especially handy when they need to refer someone to it.Even though they might forget the actual content and […]

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Use Social Data to Engage Your Consumers

July 19, 2017
Use Social Data to Engage Your Consumers

Marketers need to pay attention to the digital signals that consumers send across social platforms in order to deliver more relevant, engaging, and personalized content for customers.As companies evolve into experienced businesses, leveraging social insights will help them establish an emotional connection with their customers.This allows businesses to send the right content to their audiences […]

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Google ranking signals in this year

July 14, 2017
Google ranking signals in this year

It’s no secret that Google’s ranking algorithm is made up of over 200 components, or “signals.” And while the list is impressive, it can get daunting if you’re a just regular human with 24 hours in a day. Backlinks Surprise, surprise, right?In year, backlinks continue to be the strongest indication of authority to Google.Let’s look […]

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Understand User Behavior With Google Analytics

July 13, 2017
Understand User Behavior With Google Analytics

Google Analytics is the single best tool to help you understand user behavior. Here are three ways you can use Google Analytics to understand exactly what people do when they land on your website. Use In-Page Analytics to Analyze Website User Behavior Quick Access In-Page Analytics lets you instantly connect to your Google Analytics account […]

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