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Archive for July, 2017

Your Potential Customers Back With Retargeting

July 21, 2017
Your Potential Customers Back With Retargeting

As a business, there’s nothing quite so frustrating as a potential customer who comes to your site, pokes around a bit…and leaves.So, it’snatural that we would want to get our ads back in front of these people, hoping that they’ll come back and actually convert this time.The only problem is, for our potential customers, there’s […]

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Using Natural Language Queries Can Get Google Analytics Data

July 20, 2017
Using Natural Language Queries Can Get Google Analytics Data

Retrieving the Google Analytics metrics you care about is now as easy as asking for them using natural language. Google has rolled out the ability to navigate Google Analytics’ interface by typing queries into a search bar. Queries can also be entered in the form of a voice search. In fact, this new feature uses […]

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Use Social Data to Engage Your Consumers

July 19, 2017
Use Social Data to Engage Your Consumers

Marketers need to pay attention to the digital signals that consumers send across social platforms in order to deliver more relevant, engaging, and personalized content for customers.As companies evolve into experienced businesses, leveraging social insights will help them establish an emotional connection with their customers.This allows businesses to send the right content to their audiences […]

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SEM Growth Hack-Grow ROI With Cross-Channel Optimization

July 18, 2017
SEM Growth Hack-Grow ROI With Cross-Channel Optimization

This article addresses the importance of optimizing your SEM (search engine marketing), SEO (search engine optimization) and PLA (product listing ads) channels together to gain monster ROI growth in the search channel.Optimization of search advertising often occurs in a vacuum where SEM, SEO and PLA efforts are optimized separately.By optimizing these channels together, you can […]

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Google begins rolling out messaging feature within Google My Business

July 17, 2017
Google begins rolling out messaging feature within Google My Business

You can now message with your customers directly via your Google local panel in mobile search. Google appears to be rolling out a messaging feature to Google My Business customers. Both Mike Blumenthal and @AnthonyCGuzman posted that they and their customers are starting to notice the feature within Google My Business. This is a feature […]

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Google ranking signals in this year

July 14, 2017
Google ranking signals in this year

It’s no secret that Google’s ranking algorithm is made up of over 200 components, or “signals.” And while the list is impressive, it can get daunting if you’re a just regular human with 24 hours in a day. Backlinks Surprise, surprise, right?In year, backlinks continue to be the strongest indication of authority to Google.Let’s look […]

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Understand User Behavior With Google Analytics

July 13, 2017
Understand User Behavior With Google Analytics

Google Analytics is the single best tool to help you understand user behavior. Here are three ways you can use Google Analytics to understand exactly what people do when they land on your website. Use In-Page Analytics to Analyze Website User Behavior Quick Access In-Page Analytics lets you instantly connect to your Google Analytics account […]

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Your Some New Ways to Use Location Targeting

July 12, 2017
Your Some New Ways to Use Location Targeting

As advertising platforms diversify the targeting options they provide, we are challenged to become more and more creative with exactly how we find and appeal to our customer bases.Years ago, simply targeting the geographic region of interest was an easy win for improved relevance and reach.But times have changed, and so have the stakes.Although location/geographic […]

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Top 5 Ways to Win – The Intelligent Search Success

July 11, 2017
Top 5 Ways to Win – The Intelligent Search Success

Organic search rank used to be the main concern of businesses seeking to be found online, but a lot has changed in the past few years. Today’s digital environment of paid ads, maps, shopping options, reviews, and mobile-first commerce has changed how we see what we see, and with it, what drives business to businesses. […]

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Bing Ads retiring Campaign Planner in Favor of Keyword Planner

July 10, 2017
Bing Ads retiring Campaign Planner in Favor of Keyword Planner

Bing Ads will be shutting down Campaign Planner on July 26. The Keyword Planner is taking over. Bing Ads launched its Campaign Planner tool with vertical benchmarks, trending and forecasting data, competitor performance and keyword suggestions in 2014. Almost exactly a year later, Bing Ads launched Keyword Planner in the US for keyword research, bid […]

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