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Archive for July, 2017

How Conversion Rate Optimization (CRO) Works?

July 31, 2017
How Conversion Rate Optimization (CRO) Works?

Conversion Rate Optimization is the process of ensuring that the visitors on your website are directed towards a particular task that you want them to perform.However, simply directing a visitor to a task is not conversion rate optimization, which essentially indicates that there is more than meets the eye as far as this process is […]

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Developing Content For The Customer Journey

July 28, 2017
Developing Content For The Customer Journey

Keyword density was still a strong factor for ranking page content, and SEO professionals struggled with achieving SEO objectives while still providing an engaging content experience for the customer.Today, I still occasionally hear content requested and/or developed by my team referred to as “SEO content.”While it is easy to be offended, the fact is that […]

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SEO is Like Baseball Game

July 27, 2017
SEO is Like Baseball Game

Baseball and the long, warm days of summer lead to an annual American tradition of excitement and recreation for thousands of fans.If you’re not a fan of baseball, you may not realize how much of an impact it has on some people.You may not understand how much people follow the statistics, put together their own […]

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Your Social Media Ducks in a Row

July 26, 2017
Your Social Media Ducks in a Row

There are a lot of moving parts to an effective social media campaign, and keeping everything moving together nice and smoothly can be a pretty serious challenge.Most companies seem to know and understand that social media really is a critical component of online marketing,but they don’t necessarily know how to track its long-term value or, […]

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What Happens if You’re a Target of an SEO Attack?

July 25, 2017
What Happens if You’re a Target of an SEO Attack?

The Internet a crowded and noisy place, so when you search for something online, you’re going to get a barrage of search results.Thousands of them.Hundreds of thousands. No one would click through on each of them.Most web users will click on the first couple results that are listed,and then modify their search if they don’t […]

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Elements of a Successful YouTube Video

July 24, 2017
Elements of a Successful YouTube Video

1.Branded Intro Footage Including branded info footage helps your loyal viewers to immediately recognize your work, hence not losing them to your competition.Additionally, such branding is important for ensuring that your viewers remember the video, which is especially handy when they need to refer someone to it.Even though they might forget the actual content and […]

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Your Potential Customers Back With Retargeting

July 21, 2017
Your Potential Customers Back With Retargeting

As a business, there’s nothing quite so frustrating as a potential customer who comes to your site, pokes around a bit…and leaves.So, it’snatural that we would want to get our ads back in front of these people, hoping that they’ll come back and actually convert this time.The only problem is, for our potential customers, there’s […]

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Using Natural Language Queries Can Get Google Analytics Data

July 20, 2017
Using Natural Language Queries Can Get Google Analytics Data

Retrieving the Google Analytics metrics you care about is now as easy as asking for them using natural language. Google has rolled out the ability to navigate Google Analytics’ interface by typing queries into a search bar. Queries can also be entered in the form of a voice search. In fact, this new feature uses […]

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Use Social Data to Engage Your Consumers

July 19, 2017
Use Social Data to Engage Your Consumers

Marketers need to pay attention to the digital signals that consumers send across social platforms in order to deliver more relevant, engaging, and personalized content for customers.As companies evolve into experienced businesses, leveraging social insights will help them establish an emotional connection with their customers.This allows businesses to send the right content to their audiences […]

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SEM Growth Hack-Grow ROI With Cross-Channel Optimization

July 18, 2017
SEM Growth Hack-Grow ROI With Cross-Channel Optimization

This article addresses the importance of optimizing your SEM (search engine marketing), SEO (search engine optimization) and PLA (product listing ads) channels together to gain monster ROI growth in the search channel.Optimization of search advertising often occurs in a vacuum where SEM, SEO and PLA efforts are optimized separately.By optimizing these channels together, you can […]

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