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Archive for June, 2017

Advanced Testing:4,000 A/B Tests can Teach You

June 23, 2017
Advanced Testing:4,000 A/B Tests can Teach You

SMX Advanced has always featured the industry’s top talent discussing what they’re passionate about: search marketing.Last week’s conference in Seattle was no different.The goal of the presentation was to present the many nuances which go into a successful A/B testing plan.After 4,000 successful conversion rate optimization (CRO) implementations, Shukairy has developed quite a knowledge base. […]

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Link Builders Really Want You to Know

June 22, 2017
Link Builders Really Want You to Know

I have done many things in SEO, and none have even come close to being as mind-numbing and frustrating as link building.It’s been even rougher than usual lately, and that notion is one shared by many of my link-building peers.After doing this for so many years, I can tell you that the summer months can […]

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Few Reasons Your PPC Programs Can Fail

June 21, 2017
Few Reasons Your PPC Programs Can Fail

There can be many reasons.But sometimes, behind those failures, is some inadvertent self-sabotage — sabotage that will virtually guarantee a failed PPC program.To help you avoid inadvertently setting your PPC programs up for failure, I’ll use this column to describe four ways to “help” your PPC programs falter or self-destruct. 1.Put too many options on […]

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Few Mistakes Ecommerce Marketers are Still Making

June 20, 2017
Few Mistakes Ecommerce Marketers are Still Making

Lack of proper brand vs. non-brand segmentation in Google Shopping If you have a strong brand presence (high volume/well-known brand) and see significantly more efficient CPAs/ROIs on this traffic (which is likely), you will want to segment your campaigns in order to properly capitalize on it while ensuring you are not overpaying.In order to do […]

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Protect Your Brand on Amazon Today

June 19, 2017
Protect Your Brand on Amazon Today

Few e-commerce platforms present more opportunity and potential for brands looking to gain visibility and sell their products online than Amazon.In many cases, a brand’s products end up on Amazon without the company’s approval.It’s not uncommon for unauthorized sellers to even upload a company’s proprietary images for use in these unwanted listings.In addition, Amazon doesn’t […]

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Elements of a Content Marketing Strategy

June 16, 2017
Elements of a Content Marketing Strategy

Building a content marketing strategy will help ensure that all your time,energy, and money are focused on reaching a particular goal that helps your business grow.Concentrating on this goal will prevent you from creating irrelevant content pieces that will stand in the way of attracting new visitors and listening to the needs of existing customers […]

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SEO and content convergence:Making the most of moments that matter

June 15, 2017
SEO and content convergence:Making the most of moments that matter

It’s no secret that SEO and content marketing complement each other.SEO helps users connect with and discover information about your brand, while content marketing ensures that information is relevant, engaging and primed for conversion.Just as SEO alone is not enough to guarantee content quality and relevance, content marketing alone is not enough to guaranteeperformance and […]

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Boost Exposure for Local Website Pages

June 14, 2017
Boost Exposure for Local Website Pages

The truth is, successful local search engine optimization tactics are ones that business owners are often already implementing on a national level, just not on the local level.Below, I discuss specific local search engine optimization tactics that I’ve recommended to my own clients that have proved successful through higher SERP rankings and increased local organic […]

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Grow Your Facebook Fan Page With the Marketing Strategies

June 13, 2017
Grow Your Facebook Fan Page With the Marketing Strategies

Facebook is an effective way of reaching out to all those people who matter most to your business.Myriad businesses are using this source for increasing sales these days since it is a bit differ from other media. It is factual that Facebook helps you grow your business and to market your business successfully on Facebook […]

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Who Should Optimize Content:SEOs or Content Writers?

June 12, 2017
Who Should Optimize Content:SEOs or Content Writers?

Content marketing and SEO are pretty closely related in the digital marketing sphere, but they can also be miles apart in execution.There are certainly some overlapping areas between the two, but is there enough to allow your SEO practitioner to also be your content marketer, or vice versa?In my (almost) 20  years of performing and […]

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