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Archive for June, 2017

SEO Mysteries Solved

June 30, 2017
SEO Mysteries Solved

it’s common to feel disheartened.But take comfort knowing that it’s happened to all of us, and that those pesky SEO mysteries aren’t always as mysterious as they may first seem. Draw insight from these few common SEO “mysteries” that often plague new campaigns: 1.Why did my traffic suddenly drop? You’ve been seeing steady results for […]

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‘Focus on Users’ Advice Can Kill Your SEO Traffic

June 29, 2017
‘Focus on Users’ Advice Can Kill Your SEO Traffic

If you ask Google the best way to do SEO, it will tell you to focus on the user and everything else will follow.Today, SEO is all about creating great, unique content that delights customers.Marketers are excited by this news, because from now on they can say goodbye to all the complicated technical SEO stuff.And […]

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SEO Strategy for Successful Multi-Topic Websites

June 28, 2017
SEO Strategy for Successful Multi-Topic Websites

Creating and optimizing content about multiple topics can help many types of business achieve its goals and objectives.What is a multi-topic website?Well, you’re on one right now.Basically, a multiple topic website (or blog) is one where you model content around specific needs in multiple niches/verticals to engage with and educate your audience.The key to success […]

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Periodic Table of SEO Success Factors: Now Released

June 27, 2017
Periodic Table of SEO Success Factors: Now Released

Search Engine Land’s Periodic Table of SEO Success Factors has been updated, with its fourth edition now available.It sees factors related to mobile, direct answers and site speed increase in importance.Factors related to search history have decreased.Factors related to site identity and personal social sharing have been dropped entirely. The table’s goal & philosophy Our […]

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Advanced Testing:4,000 A/B Tests can Teach You

June 23, 2017
Advanced Testing:4,000 A/B Tests can Teach You

SMX Advanced has always featured the industry’s top talent discussing what they’re passionate about: search marketing.Last week’s conference in Seattle was no different.The goal of the presentation was to present the many nuances which go into a successful A/B testing plan.After 4,000 successful conversion rate optimization (CRO) implementations, Shukairy has developed quite a knowledge base. […]

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Link Builders Really Want You to Know

June 22, 2017
Link Builders Really Want You to Know

I have done many things in SEO, and none have even come close to being as mind-numbing and frustrating as link building.It’s been even rougher than usual lately, and that notion is one shared by many of my link-building peers.After doing this for so many years, I can tell you that the summer months can […]

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Few Reasons Your PPC Programs Can Fail

June 21, 2017
Few Reasons Your PPC Programs Can Fail

There can be many reasons.But sometimes, behind those failures, is some inadvertent self-sabotage — sabotage that will virtually guarantee a failed PPC program.To help you avoid inadvertently setting your PPC programs up for failure, I’ll use this column to describe four ways to “help” your PPC programs falter or self-destruct. 1.Put too many options on […]

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Few Mistakes Ecommerce Marketers are Still Making

June 20, 2017
Few Mistakes Ecommerce Marketers are Still Making

Lack of proper brand vs. non-brand segmentation in Google Shopping If you have a strong brand presence (high volume/well-known brand) and see significantly more efficient CPAs/ROIs on this traffic (which is likely), you will want to segment your campaigns in order to properly capitalize on it while ensuring you are not overpaying.In order to do […]

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Protect Your Brand on Amazon Today

June 19, 2017
Protect Your Brand on Amazon Today

Few e-commerce platforms present more opportunity and potential for brands looking to gain visibility and sell their products online than Amazon.In many cases, a brand’s products end up on Amazon without the company’s approval.It’s not uncommon for unauthorized sellers to even upload a company’s proprietary images for use in these unwanted listings.In addition, Amazon doesn’t […]

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Elements of a Content Marketing Strategy

June 16, 2017
Elements of a Content Marketing Strategy

Building a content marketing strategy will help ensure that all your time,energy, and money are focused on reaching a particular goal that helps your business grow.Concentrating on this goal will prevent you from creating irrelevant content pieces that will stand in the way of attracting new visitors and listening to the needs of existing customers […]

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