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Archive for May, 2017

Use Pop-ups Without Killing Your SEO

May 31, 2017
Use Pop-ups Without Killing Your SEO

To use or not to use pop-ups? Here are seven tips that will help you use pop-ups intelligently without risking your SEO. 1.Understand Which Interstitials Are No-goes Google’s mobile interstitial penalty specifically targets intrusive interstitials.Note that “interstitial” is a broad term that can be widely applied to most pop-ups, overlays, and modals, but not all […]

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Using Search and Social to Support TV Advertising

May 30, 2017
Using Search and Social to Support TV Advertising

Brands still invest a significant amount of advertising in TV.While TV is great at reaching a large audience, it is most effective when combined with an effective search and social strategy to be able to fully pull through with your audience.As your media planning efforts go into full swing, it is important to understand what […]

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Compare Paid Search and Organic Search Without Sounding Foolish

May 29, 2017
Compare Paid Search and Organic Search Without Sounding Foolish

Realistically, I’m not sure what data can truly back up these far-reaching statements declaringdominance of organic search performance over paid search in every metric.And Rand’s caveat fails to address the real problem of this thread, which is its narrow-minded, one-versus-the-other premise.In reality,some searchers will click on ads.Others will click on organic links.Marketers should be trying […]

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Optimize a Website: On-Page & Mobile Factors

May 26, 2017
Optimize a Website: On-Page & Mobile Factors

Optimizing a small website with a small budget or on no budget can be tricky.But that’s no excuse for brushing off SEO completely.Organic search is a great source of high-quality traffic that keeps yourlead and sales pipelines from drying up.Traffic means customers and revenue, as long as you can convert and close them. On-Page & […]

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What to Expect From Your SEO Company

May 25, 2017
What to Expect From Your SEO Company

You’re tired of how slow your business has been going.You know you offer a useful and valuable product to customers, but you haven’t seen the success you expected.You decide to invest in making SEO andonline marketing more of a priority.After doing the initial improvements yourself, you realize you have the  budget, but not the time […]

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Maximize Sales This Holiday Season

May 24, 2017
Maximize Sales This Holiday Season

Most businesses partake the spirit of the season with improved sales, with some businesses doing as much as 30% of their sales in the final two months of the year. Here is a sneak peek on what these businesses are doing right.With this handy guide you can maximize your sales this holiday season.Read on…. Focus […]

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Reasons Why Websites Still Matter to Local Search in Year

May 23, 2017
Reasons Why Websites Still Matter to Local Search in Year

Surveys from as recently as October 2016 find that close to half of all small businesses don’t have a website, and it’s not just solo work-from-home moonlighters, either.Further, there is a fair argument that websites are no longer as effective in the local market.Technology and cost certainly are no longer barriers given the availability of […]

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Are You Advertising on Bing, Yet?

May 22, 2017
Are You Advertising on Bing, Yet?

If you are looking at getting more bang out of your buck and yet haven’t considered advertising on Bing, it is time to take a closer look at your Media Plans.Even though Google owns a lion’s share of the search market, Bing’s growing numbers as well as its demographic distribution makes it a much better […]

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Local SEO Power Pack: Set the Stage for Local SEO for Year

May 19, 2017
Local SEO Power Pack: Set the Stage for Local SEO for Year

Local search results are seeing a dramatic change with each passing year as search engines introduce new updates every year in their bid to make search more relevant and effective for the users.The very first MozLocal Search Rankings Factor 2014 survey brought sharp focus on the then newly released New Google Maps as well as […]

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Few Web Design Trends That Will Dominate In Year

May 18, 2017
Few Web Design Trends That Will Dominate In Year

If the incredible trends in 2016 are an indication of what to expect in 2017,then web design platform should brace for an exciting ride.Some of the developments that dominated 2016 including split screens, wearables, pop-out menus and hidden navigations could be expected to continue dominating. 1.Pop-out Menus and Hidden Navigation Mobile devices have overtaken desktops […]

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