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Archive for April, 2017

Mobile-First Indexing: How it Could Affect You

April 28, 2017
Mobile-First Indexing: How it Could Affect You

What is the Mobile-First Index? The mobile-first index is a change in the way Google is going to index content.Currently, Google looks at the desktop version of a site and then bases how it will rank the mobile site according to that information.Once this update rolls out, the opposite of that will happen.Google will begin […]

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Facebook Instant Articles CTAs:Page Likes & Email Sign-Ups

April 27, 2017
Facebook Instant Articles CTAs:Page Likes & Email Sign-Ups

1.Email Sign-Up CTA The first type of call-to-action unit encourages the people who read your Instant Articles to sign up for your email newsletters.Anyone who submits their email address through this unit is agreeing to receive your updates via email.Facebook said you can create and customize the design and messaging of this CTA unit in […]

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Images: Your Easiest Page Speed Win

April 26, 2017
Images: Your Easiest Page Speed Win

Now, there are areas related to page speed where you need technical developers who can change how the stack loads and optimize your server performance.However, not all issues of page load are complicated or require much technical knowledge.In this case, the issue we are talking about is image weight.Images are often a major issue for […]

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LinkedIn Launches Matched Audiences

April 25, 2017
LinkedIn Launches Matched Audiences

Matched Audiences is now available for all of LinkedIn’s ad formats. This also brings LinkedIn more in line with what Facebook (custom audiences) and Twitter (tailored audiences) have offered to advertisers for years. “With Matched Audiences you can use LinkedIn to retarget your website visitors, market to your contacts from your customer databases and marketing […]

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SEO and Social Media Trends You Need to Know About

April 24, 2017
SEO and Social Media Trends You Need to Know About

If you haven’t taken a scrutinizing look at your SEO and social mediastrategies lately, now’s a good time to take inventory and see where you fall, in relation to the latest trends and tactics in the industry. 1.Live video and real-time engagement There’s no question that video content is on the rise, in popularity and […]

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Negative SEO to Watch Out For

April 21, 2017
Negative SEO to Watch Out For

Negative SEO is a set of activities aimed at lowering a competitor’s rankings in search results.These activities are more often off-page (e.g., building unnatural links to the site or scraping and reposting its content); but in some cases, they may also involve hacking the site and modifying its content. Negative SEO isn’t the most likely […]

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Seasonal SEO Strategy Can Rock Your Revenue

April 20, 2017
Seasonal SEO Strategy Can Rock Your Revenue

What Is A Seasonal SEO Strategy? Seasonal SEO takes all the basic considerations of a traditional SEO strategy but then looks at ways to drive conversions based on themes and a finite time period. There are basically two types of seasonal SEO strategies: *Time-based: Summer, winter, monthly, etc. *Event-based: Christmas, Thanksgiving, Donut Day, etc. Factoring […]

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Make Your Search Console Data Even More Valuable

April 19, 2017
Make Your Search Console Data Even More Valuable

The Search Analytics section of Google’s Search Console gives you Google’s view on your website’skeyword performance.You get to see essential SEO data on impressions, clicks, and CTR at both the query and page level. Here are three tools that integrate with Search Console — and will make your search data more valuable. 1.Console Rocket Console […]

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Use Search Console for Quick SEO Wins

April 18, 2017
Use Search Console for Quick SEO Wins

There’s no need to have a lot of technical knowledge to achieve quick SEO wins.Google’s Search Console, for example, can lead to great insights, provided that you’re eager to explore them.There are four key areas in Search Console where you can find quick wins for SEO, and all of them can make a hugedifference in […]

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Quickly Start Using Accelerated Mobile Pages

April 17, 2017
Quickly Start Using Accelerated Mobile Pages

Here are few reasons why you should add AMP technology to your website: 1.AMP is essential for good mobile SEO That’s also why you need AMP.Think of it as the latest iteration of mobile friendly design.With AMP,your pages and blog posts will load quickly on mobile devices.That will not only give your users a better […]

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