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Archive for March, 2017

Google Implementing Innovations for Measuring Store Visits

March 31, 2017
Google Implementing Innovations for Measuring Store Visits

Google has announced a series of new innovations which will improve how the search giant measures store visits in AdWords.In addition to making store visits available to more advertisers worldwide, these new innovations will be able to report on more store visits for those already using store visit insights. More Data, Same Accuracy Through evolving […]

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Tools to Bring Your Marketing Efforts to a New Level

March 30, 2017
Tools to Bring Your Marketing Efforts to a New Level

There are many forms of collaboration that can help marketing strategy: You can collaborate with your team members and employees to empower them to participate in your brand marketing efforts.You can collaborate with your customers enabling them to spread your message.You can collaborate with your peers inviting them to help you make better content.The internet […]

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Ways to Increase Soft Conversions

March 29, 2017
Ways to Increase Soft Conversions

Soft conversions  are actions that indicate a demonstrable interest in your products or services, where the customer seeks more information before making the final purchase decision.These conversions are valuable, though they require more time and nurturing. Optimize Your Funnel Once you’ve moved the prospects into the funnel, you must get them through the middle — […]

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Relevant in Today’s ‘Google It’ Culture and Why That Matters

March 28, 2017
Relevant in Today’s ‘Google It’ Culture and Why That Matters

Why Google rankings matter Companies used to differentiate themselves from competitors with bolder fonts or bigger listings in an annual paper directory.Now they do so by climbing to the top of a user’s online search results.For entrepreneurs building their brands and businesses from scratch, how their websites rank in Google’s search results affects their bottom […]

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Google My Business is Automating Ownership Conflict Resolution

March 27, 2017
Google My Business is Automating Ownership Conflict Resolution

In cases where management of a Google My Business listing has been handed over to a third party, it can sometimes be difficult for the actual business owner to regain control of their own listing.In these instances, when a business owner cannot get in touch with the current verifier of a listing, users can start […]

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Bing to Further Remove Restrictions on the Use of Trademarks as Keywords

March 24, 2017
Bing to Further Remove Restrictions on the Use of Trademarks as Keywords

Bing notes that while it’s removing restrictions on the use of trademarks as keywords, it will continue to enforce protection of keywords in ad copy itself.In addition to giving advertisers the freedom to bid on competitors’trademarks, another benefit of this change is cross-market alignment. When the change rolls out, it will be easier for advertisers […]

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Single Page Websites for SEO

March 23, 2017
Single Page Websites for SEO

Single Page Sites Typically Provide a Better Mobile ExperienceSingle page sites typically convert much easier to mobile, and users find them simple to navigate.They also load much faster than multi-page sites, which is a huge bonus for most users who don’t have the patience to wait longer than a few seconds for a site to […]

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Rock-Solid Strategies to Help You Rank In SEO

March 22, 2017
Rock-Solid Strategies to Help You Rank In SEO

At the core of Google’s relevancy equation, trust itself is created through three fundamental pillars. Within those three pillars, there are more than 200 different factors that help to comprise the search giant’s core algorithms.Once you understand these fundamental pillars, you can work on building up your trust across each of these areas.But before I […]

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Customer Marketing

March 21, 2017
Customer Marketing

B2B marketers are focusing more and more on making sure their customers are successful after they’ve signed the contract and started using your product or service.This renewed attention helps in a couple of ways.First, successful customers are happy customers, and they are more likely to renew with you.Thesecond reason is that successful, happy customers are […]

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Keyword Ranking Irrelevant in Today’s SEO

March 20, 2017
Keyword Ranking Irrelevant in Today’s SEO

Strings Not Things Search engines relied on webmasters to provide signals pertaining to what a page was about.Strings of meta tags and keyword density played a large role in how a page ranked.Google recognized early on the limitations of this system. Things Not Strings The primary objective for search query refinement was to better understand […]

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