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Archive for December, 2016

Optimize Paid Search Campaigns For Success

December 30, 2016
Optimize Paid Search Campaigns For Success

Many Ways Are There to Optimize Your Paid Search Campaigns 1.Channel & Campaign When you are advertising in multiple channels or campaigns,it’s important to see which channel is performing best for your primary KPI (key performance indicator).After you have an understanding as to which channels andcampaigns are performing best,you can allocate your budget accordingly. 2.Budget […]

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Get Customers With Limited Funds

December 29, 2016
Get Customers With Limited Funds

The digital marketing solutions available to small businesses today provide extremely granular targeting options and a wealth of information to help determine return on investment (ROI).You can also easily scale your spend up or down as needed,which makes advertising with search engine providers a great option for marketing on a budget. The company attributes its […]

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your Paid Search & Social Through Relationship Marketing

December 28, 2016
your Paid Search & Social Through Relationship Marketing

A major shift I’ve observed taking place in both the paid search and social advertising industry is a move toward relationship marketing.Brands can no longer be available to customers only when they’re ready toconvert.Advertisers must now be ready and willing to provide value to their customer’s days, weeks,or even months prior to a conversion taking […]

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Mobile Reader Survey:Voting

December 27, 2016
Mobile Reader Survey:Voting

Designed to reward technology vendors and agencies at the cutting edge of delivering mobile solutions,services,content and technology. Voting rules: *You may only vote for one company in each category. *You may not be an active employee of the company that you are voting for. *If you do work for one of the companies,you are encouraged […]

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Signs You Need Help Marketing

December 26, 2016
Signs You Need Help Marketing

Marketers find the right audience for your business and convert passive shoppers into active buyers.The most successful companies in the world get ahead of the competition and thrive thanks to quality marketing.Even if your business is already growing,it can always grow faster. 1.You would rather look at company financials than Google Analytics. 2.You get overwhelmed […]

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Quality Boosts Business That Quantity Can’t Match

December 23, 2016
Quality Boosts Business That Quantity Can’t Match

As a business owner,do you want more,or do you want what you already have to be better?A savvy business owner,entrepreneur or manager will often go with the latter if they have to choose between the two.The better the quality of your marketing campaigns,leads,customers,your relationships with them,as well as your product itself,the better your results and […]

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Closer to Web Mastery With Free Resources

December 22, 2016
Closer to Web Mastery With Free Resources

You have to stay current with the latest design trends,ensure that your site is easily navigable and usable,improve your conversion rates through A/B testing,prioritize your call to actions,stay current with trends in your traffic reports,make sure your site works on mobile devices and sometimes even deal with spammers,hackers and bots that insert malicious code into […]

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High-Quality Links for Local SEO

December 21, 2016
High-Quality Links for Local SEO

Landing high-quality backlinks from within your local community to aid your SEO effort is an important consideration for any small business,But the problem is,many local business owners assume all links are created equal,and that’s not the case at all. So,to secure high-quality links,even with a limited budget,first understand what a high-quality link is by targeting […]

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Combine Online & Offline Strategies for Marketing Growth

December 20, 2016
Combine Online & Offline Strategies for Marketing Growth

It’s surprising that we don’t see more marketers trying to integrate offline marketing with their online efforts,considering the reach and engagement that comes from online campaigns.The biggest challenge that B2C marketers face is consistently producing engaging content,but direct interaction with customers is also at the heart of engagement. 1.Inspire Offline Engagement With Social I’ll go […]

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Stop Facing Every Online Marketer

December 19, 2016
Stop Facing Every Online Marketer

The frenetic pace of change in the media landscape today is confronting marketers with challenges and setbacks they never faced before.With all of the moving parts associated with developing and implementing a solid market strategy,marketers are tasked with taming and managing a fierce,multi-headedbeast. Here are common obstacles marketers face and tips on how to overcome […]

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