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Archive for October, 2016

Some Uses For Keyword Research To Search Engines

October 28, 2016
Some Uses For Keyword Research To Search Engines

Google may have shifted its focus from keywords to “entities” in years, but columnist reminds us that keyword research is still an important and useful part of the SEO process. If Google no longer looks at keywords (Hummingbird), and people no longer search with keywords (voice search), we don’t need to research keywords, right? Wrong! […]

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Deep Learning visual SEO

October 27, 2016
Deep Learning visual SEO

It’s very exciting to see video SEO becoming a reality thanks to amazing algorithms and massive computing power. Behind the Deep learning What is deep learning? It is probably the biggest buzzword around along with AI (Artificial Intelligence). Deep Learning came from advanced math on large data set processing, similar to the way the human […]

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Today Long-term SEO value

October 26, 2016
Today Long-term SEO value

Clients understand the value of SEO initiatives when the results may take weeks or even months to pan out? Columnist shares her advice. How do you show the value of long-term SEO recommendations in the short term? Before we get into the actions themselves, let me clarify what I mean by “long-term SEO.” To me, […]

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Top Skills of SEO/SEM Rank In Google

October 25, 2016
Top Skills of SEO/SEM Rank In Google

“While marketing skills like marketing campaign management, SEO/SEM, and channel marketing were in high demand in 2015, things have changed,” according to member marketing and communications. “This year, SEO/SEM dropped five spots from #4 to #9 and marketing campaign management dropped completely off the list. Demand for marketing skills is slowing because the supply of […]

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Dominate Local SEO: More Challenging In Local Search Environment

October 24, 2016
Dominate Local SEO: More Challenging In Local Search Environment

Columnist Sherry Bonelli explains how recent changes to the local search landscape point to an ever-changing discipline that requires increasingly complex strategies. Local SEO is much more challenging These days local SEO is more and more  challenging. Why? Part of the reason is that many local businesses have finally realized the importance of doing the […]

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SEO Trek: The Search for Google RankBrain

October 21, 2016
SEO Trek: The Search for Google RankBrain

My site has been that RankBrain *and/or other machine learning elements within Google’s core algorithm are devloped rewarding pages with high user engagement. Google is looking for unicorns – and I think that machine learning is Google’s ultimate Unicorn Detector. Now, when I say unicorns, I mean those pages that have magical engagement rates that […]

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SEO is not dead; it’s just a shape-shifter

October 20, 2016
SEO is not dead; it’s just a shape-shifter

I’m so tired of hearing some people say that SEO is dead. Maybe they are merely being provocative. Perhaps they need to fill seats in their event, and so they come up with “bait” session titles like “Why SEO is fundamentally DEAD.” While SEO is NOT dead, the way that you’re doing it might be. […]

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Learn to Google ranking factors –Trust, Authority and Expertise

October 19, 2016
Learn to Google ranking factors –Trust, Authority and Expertise

We  published the fifth instalment of our complete learn to Google rankingfactors. This week we dive into trust signals, paying particular attention to Google’s Page Quality Rating. Page Quality Rating In order to work out your Page Quality Rating, Googletakes into account the following most important factors.Main content quality and amount Website information/information about who […]

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Local SEO for small businesses

October 19, 2016
Local SEO for small businesses

Local SEO helps you get customers using a location keyword in their search (such as “Irving Park Plumber”) or who simply search from a device with geolocation enabled, such as a smart phone. Local SEO  also helps you to rank higher on Google Maps pages. So how can we achieve good local search rankings? According […]

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Learn to Google ranking factors –Trust, Authority and Expertise

October 19, 2016
Learn to Google ranking factors –Trust, Authority and Expertise

We  published the fifth instalment of our complete learn to Google ranking factors. This week we dive into trust signals, paying particular attention to Google’s Page Quality Rating. Page Quality Rating In order to work out your Page Quality Rating, Googletakes into account the following most important factors.Main content quality and amount Website information/information about […]

Continue Reading »