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Archive for May, 2012

Advertisers in US Passing on Local Search Marketing

May 30, 2012 0 Comments
Advertisers in US Passing on Local Search Marketing

There are many national advertisers and marketers that ought to but not fully utilizing of local search marketing techniques. Marketers underwent a survey from national US brands, but did not capitalize of the most  basic of the local search marketing techniques. There had been a survey of marketers in the US national brands that have […]

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Social and Search – Why Both are Needed for Small Businesses

May 29, 2012 0 Comments
Social and Search – Why Both are Needed for Small Businesses

We would want to address this question using  data from surveys made as of late stating how consumers would utilize search as well as social networks in the terms of local and small businesses. And we have to add that as consumer, they utilize search and social in a different manner. In a recent local […]

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The Foundation of Effective PPC Advertising

May 28, 2012 0 Comments
The Foundation of Effective PPC Advertising

1) Try to advertise where the prospects are: For search marketing, this proves to be easy. You should select the appropriate keywords, and with that, you find your prospects. A lot of keywords that appear to be a representation of buyers could not perceive the difference regarding informational and transactional keywords. You should choose keywords […]

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Paid Search Metrics That Are Overlooked But Which You Need To Pay Attention To

May 25, 2012 0 Comments
Paid Search Metrics That Are Overlooked But Which You Need To Pay Attention To

Paid search relies heavily on numbers. Should you not be a fan of the basic functions of math, you may expect a tough time regarding talking with the peers for paid search marketing. But there are other metrics that are new or not used much enough. Such metrics could get additional insight and give optimization […]

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“Ads Related to” New Notation of Google for PPC Ads

May 24, 2012 0 Comments
“Ads Related to” New Notation of Google for PPC Ads

Google has started testing “Ads Related to” for segments and categories for a few different search queries. They tested this last year but it quietly went away. Dream Systems Media broke the news earlier this week when they found that Google has yet again started to test these types of ads in the search results: […]

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SEO Reminders With The Passage of Time

May 22, 2012 0 Comments
SEO Reminders With The Passage of Time

Staying True to Dogma Will Get You Into Trouble: Now that you have your head on SEO best practices, and made a tackling of the first e-commerce site, only to see nothing had turned out the way blogs pictured it to be. Search is algorithmic so we have the assumption it would follow similar rules […]

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On Facebook You Can Control On What You See By Settings

May 21, 2012 0 Comments
On Facebook You Can Control On What You See By Settings

With Facebook’s IPO now well underway, you might think the company’s employees might take some time off from other aspects of its business to bask in the fact that they’re all in the process of getting considerably more wealthy. You might think that, but it turns out you’d be wrong. Even in the midst of […]

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Boost Local Ranking with Local Resources

May 18, 2012 0 Comments
Boost Local Ranking with Local Resources

Local SEO (Search Engine Optimization) is a specialized form of SEO focused on optimizing businesses and their websites for optimal visibility in local search engines. Local search takes into consideration not only the keyword the searcher entered, but also the location of the searcher, whether indicated through user settings, automatic detection, or a location in […]

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Things to look out for in SEO on an Enterprise Level

May 17, 2012 0 Comments
Things to look out for in SEO on an Enterprise Level

Just when you thought you’ve got it all figured about with regard to SEO and PPC, life throws you another curve ball. You no longer are confined to enacting PPC and SEO;  you now also have to go beyond paid marketing and look at the nitty gritty of getting links in. With inflation on the […]

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Notorious PPC Scams

May 16, 2012 0 Comments
Notorious PPC Scams

A great driver for the growth of the digital arena had been the stoppages for coming into the industry. Anyone could start learning PPC from Google or talking about SEO and other channels. But then there comes the problem of the scammer. In the beginning days of the industry, people had fallen prey to the […]

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