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Amit Singhal “The Former Google Search Chief” Joins Uber

January 23, 2017
Amit Singhal “The Former Google Search Chief” Joins Uber

What do you do after running Google search for 15 years? For Amit Singhal, it was going to be time off and a focus on his foundation. But now, Google’s former search chief is joining Uber as a senior vice president of engineering overseeing the Map and Marketplace departments. TechCrunch has a long interview with […]

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Entrepreneurs Should Know Before Planning a SEO Budget

January 20, 2017
Entrepreneurs Should Know Before Planning a SEO Budget

SEO is no magic bullet.You need to understand its key elements beforeentering into an SEO campaign. Businesses,large and small,should always plan and budget their marketing activities in advance to keep things undercontrol.Yet,as a local search specialist,one area I continually see out-of-control expenses is SEO.One reason is that many find planning a marketing budget an elusive […]

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Being Heroic And The Future of Marketing

January 19, 2017
Being Heroic And The Future of Marketing

Your brand as an authority in your industry,provides value to customers,allows you to actually get to know your customers and increases both leads and sales.Schaefer is an incredible blogger,best-selling author,globally-recognized speaker and business consultant.He’s also the person behind {grow}–one of the top marketing blogs in the world.He’s also considered one of the top marketing influencers […]

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Solution For Finding Killer Content Ideas

January 18, 2017
Solution For Finding Killer Content Ideas

I have figured out some strategies that help me find great topics and create killer headlines,more often than not.This post will outline the main method I use,both when writing new content for my own site,and when coming up with pitches for guest posts on other sites. 1.Find posts that are already performing well on other […]

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SEO Tactics That Will Get Your Site Penalized

January 17, 2017
SEO Tactics That Will Get Your Site Penalized

It is too easy to put up a website and advertise SEO services without actually knowing what they are doing.There are also marketers out there who don’t keep up with Google best practices and still use old methods that are ineffective.As you plan your SEO strategy for the year,here are some things to watch out […]

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Deadly Sins of Business Blogging

January 16, 2017
Deadly Sins of Business Blogging

The simple fact is that your blog can be one of the most important marketing channels you have at your fingertips.The most successful brands use their blogs to drive traffic,increase conversions and build authority,all crucial to the success of a brand. Here,we’ll cover huge sins that many business blogs make.If you’re making any of these,they […]

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Step-by-Step Guide to Create Data-Driven Content

January 13, 2017
Step-by-Step Guide to Create Data-Driven Content

By basing their content around a range of stats and facts,brands can make sure they are creating interesting content that is newsworthy and sharable,thus driving traffic to their site,engaging their audience,and generating organic links.Once you have a headline it’s important that the rest of your content keep the reader engaged,and the best way to do […]

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Every Part Of Vour Organic Search Strategy In The Year

January 12, 2017
Every Part Of Vour Organic Search Strategy In The Year

What even is our search strategy? When was the last time you actually defined your approach to organic search?Does that initial plan still apply in today’s environment,considering the rise of mobile and voice search,and with new insights into searcher intent?Reexamine how your initial strategy might adjust to better serve your current business goals (and ensure […]

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B2B Content Marketing Metrics

January 11, 2017
B2B Content Marketing Metrics

Which B2B content marketing metrics should you add in  year? How about starting with the metrics that you need to pay closer attention to from now on? *Unique visitors A content marketing strategy starts from your site and the unique visitors indicate the actual traffic you gained through your content.It may not be enough to […]

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Make the Most of the Week Left Until Google’s Next Search Algorithm Update

January 10, 2017
Make the Most of the Week Left Until Google’s Next Search Algorithm Update

If they have not been paying attention to the news.In a rather uncharacteristic manner,Google issued a notice back in February announcing not only their plans to change their mobile algorithm,but also providing the preciselaunching date for the new algorithm.With the goal of ensuring that results are as mobile-friendly as possible,the new algorithm change from Google […]

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