Subscribe via RSS Feed

Google is Introducing 3 Reports On Cross-Device

July 29, 2016
Google is Introducing 3 Reports On Cross-Device

Google is introducing three new reports on cross-device activity along with a reorganization of the Attribution section under the Tools menu in AdWords. With 6 out of 10 online conversions in the US starting on one device and ending on another, according to a Google/Ipsos study, the new reports are designed to help marketers track […]

Continue Reading »

Google Released an Update to AdWords Editor

July 28, 2016
Google Released an Update to AdWords Editor

Good news for paid search managers working to get expanded text ads implemented. A day after rolling out expanded text ads globally, Google released an update to AdWords Editor that supports the longer ads. Google encourages advertisers to test ETAs against their existing text ads for a period before migrating completely to the new format. […]

Continue Reading »

Deliver Content Your Staff Will Love to Share

July 27, 2016
Deliver Content Your Staff Will Love to Share

Your employees are your greatest asset. It makes perfect sense that companies would double down on their own talent, empowering them to be the voice of their brand. In this e-book, Dynamic Signal explores the connection between content and employees. They provide tactical takeaways that will help you determine exactly how to distribute content to […]

Continue Reading »

The Conversion Metric Takes Over for AdWords in September

July 26, 2016
The Conversion Metric Takes Over for AdWords in September

So long, “converted clicks.” Google is getting rid of its original metric for tracking conversion events that debuted in AdWords in 2001 and is fully replacing it with “Conversions.” Conversions and converted clicks have coexisted in AdWords for several years now, but Google has long been urging advertisers to use the more advanced Conversions measurement. […]

Continue Reading »

Upcoming Free Webinar: How Your Online Reputation Can Make or Break Your Business?

July 25, 2016
Upcoming Free Webinar: How Your Online Reputation Can Make or Break Your Business?

August 10, wednesday, 10am Pacific/11am Central/12pm Mountain/1pm Eastern THOMAS PETTY, Marketing Trainer, Thomas has taught business owners from around the world how to market online and effectively generate leads. Three ways to generate a great reputation that practically guarantees people will do business with you. Your reputation is a critical piece of your online marketing, […]

Continue Reading »

Google’s Eliminate on High-Interest & Payday Loan Adverts Entering Into Impact Now

July 22, 2016
Google’s Eliminate on High-Interest & Payday Loan Adverts Entering Into Impact Now

In May, Google announced that ads promoting payday loans that require repayment within 60 days and loans with interest rates above 35 percent would no longer be accepted or displayed starting July 13. Yet many people have noticed that payday loans are still showing up in Google search results, a week after the ban was […]

Continue Reading »

Almost Immediately, Import Call Upgrade Records Into AdWords to Improve Optimization & Attribution

July 21, 2016
Almost Immediately, Import Call Upgrade Records Into AdWords to Improve Optimization & Attribution

To help businesses track calls generated from AdWords ads for better attribution and campaign optimization, advertisers will soon be able to import call conversion data into Google AdWords. Currently, advertisers measure the success of click-to-call ads and website phone clicks by call length — advertisers set the call length minimum before a conversion is counted […]

Continue Reading »

ADWords Controlled Accounts Find a roll-up With Manager Account Updates

July 20, 2016
ADWords Controlled Accounts Find a roll-up With Manager Account Updates

Google has made a couple of updates to manager accounts, which used to be called MCC. Many notifications are now rolled up for managed accounts, and managed accounts can give access to manager accounts. Manager account notifications let you see opportunities and issues affecting individual accounts — credit card expiration warnings, keyword conflicts, disapproved ads […]

Continue Reading »

The Solution to Success in Local SEO

July 19, 2016
The Solution to Success in Local SEO

If you’ve read any of my past articles here, you know that I typically try to share tips to help marketers be more successful with their clients. Instead of sharing a specific optimization tip or some fleeting shiny object, I try to stick more to the business or relationship side of things. This time, I’m […]

Continue Reading »

Google Starts New Live-Stream Standards on YouTube & Voter Registration Search Tools

July 18, 2016
Google Starts New Live-Stream Standards on YouTube & Voter Registration Search Tools

Google announced today it would be launching new voter registration search tools this coming Monday, July 18. According to the post on Google’s official blog, searches for [register to vote] and similar queries will deliver a “detailed state-by-state guide” covering how to register, general requirements to vote, and registration deadlines. In addition to the new […]

Continue Reading »