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New Digital Strategies for Offline Conversions

August 31, 2016
New Digital Strategies for Offline Conversions

Search, Facebook and display ads drive offline conversions and sales. Whether it’s a store visit or a phone call, you can’t measure CPL and prove ROI without offline conversions. But it can be a challenge. Join digital marketing experts from Adobe and DialogTech to understand how marketers are solving the online-to-offline dilemma. Attend this webcast […]

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Google has Updated Their Local Business Reviews Guidelines

August 30, 2016
Google has Updated Their Local Business Reviews Guidelines

Mike Blumenthal reports that Google has updated their local business reviews guidelines around when you can use the schema markup on the reviews and when you cannot. Here is the new list of guidelines: Snippets must not be written or provided by the business or content provider unless they are genuine, independent, and unpaid editorial […]

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Are You Looking For Local Marketing Automation Tools

August 29, 2016
Are You Looking For Local Marketing Automation Tools

Managing online citations, claimed and unclaimed listings, landing pages, reviews and ratings, and data feeds for hundreds or thousands of locations has become time consuming and costly for enterprise brands. Automating local marketing processes through LMA tools can provide numerous benefits. This 50-page report reviews the current trends and includes profiles of 16 leading local […]

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Oracle Finds Marketers are Comfortable With Social Marketing, Still Getting Their Feet Wet in Mobile

August 26, 2016
Oracle Finds Marketers are Comfortable With Social Marketing, Still Getting Their Feet Wet in Mobile

In a recent study from Oracle, conducted in conjuction with Social Media Today, it was found that most marketers are comfortable with social marketing, but they’re still getting their feet wet with mobile. Download this Social Data e-book and learn which social channels are performing the best and why most marketers are planning a mobile […]

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Google has Announced That it Will Begin Cracking Down on “Intrusive Interstitials”

August 25, 2016
Google has Announced That it Will Begin Cracking Down on “Intrusive Interstitials”

Google has announced that it will begin cracking down on “intrusive interstitials” on January 10, 2017, because this type of ad “can be problematic on mobile devices where screens are often smaller.” Google will be potentially penalizing — i.e., lowering the rankings — of these web pages. Google said “pages where content is not easily […]

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Tips on Using AMP For e-commerce

August 24, 2016
Tips on Using AMP For e-commerce

Google posted a “journey” of how a developer can use AMP (accelerated mobile pages) to build out their e-commerce webpages. Google said, “AMP is a natural fit for e-commerce because AMP makes webpages fast, and fast pages help with purchase conversions.” Google provided examples of how to build out your e-commerce site using AMP. That […]

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Business Name Appearing in Google Adwords Calls Ads

August 23, 2016
Business Name Appearing in Google Adwords Calls Ads

When Google debuted call-only ads last year, one of the issues businesses objected to was the fact that only the phone number appeared in the ads. That appears to be changing, with business names now showing up in a second headline in call-only ads. Josh Leibner, director of paid media at Red Ventures, tweeted the […]

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Pokémon Go Can Help Generate Foot and SEO Traffic

August 22, 2016
Pokémon Go Can Help Generate Foot and SEO Traffic

Pokémon Go is all the rage right now, and it’s unlike anything we have seen in the gaming world. It is having a major impact on local businesses as well. The game has users, both kids and adults, walking everywhere trying to catch Pokémon. And those users are ending up near local businesses! A recent […]

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Bing Ads has Launched its First Bid Strategy, Enhanced CPC, Optimizing Bids for Conversions

August 19, 2016
Bing Ads has Launched its First Bid Strategy, Enhanced CPC, Optimizing Bids for Conversions

Bing Ads has launched its first bid strategy, Enhanced CPC, aimed at automatically optimizing bids for conversions. Enhanced CPC is powered by machine learning that analyzes various signals that indicate whether a searcher is more likely to convert based on past conversions. “When you enable Enhanced CPC for your campaign, Bing Ads will automatically adjust […]

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Bing Updated its Policy Around Right to be Forgotten Requests in the EU

August 17, 2016
Bing Updated its Policy Around Right to be Forgotten Requests in the EU

Bing announced today it has updated its policy around Right To Be Forgotten requests in the EU. According to the announcement, Right To Be Forgotten material in the EU will be censored even on Bing.com, a change from its past policy around RTBF requests. Previously, Bing removed material from its country-specific versions, such as Bing.fr […]

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