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Ladislao José Biro Google Doodle Honors the Inventor of the Ballpoint Pen

September 30, 2016
Ladislao José Biro Google Doodle Honors the Inventor of the Ballpoint Pen

Today’s Google doodle marks the 117th birthday of Ladislao José Bíro, the man responsible for the ballpoint pen. Working with his brother, Google says Bíro introduced the first ballpoint pen at the Budapest International Fair in 1931. Eight years later, he would receive a patent for his invention. He worked with his brother, György Bíro, […]

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Forrester Study: How Marketing Analytics Can Boost the Bottom Line

September 29, 2016
Forrester Study: How Marketing Analytics Can Boost the Bottom Line

Google recently asked Forrester Consulting to survey 150 marketing, analytics and IT executives about the measurement challenges they face. The results showed that: Only 26 percent believed that their marketing analytics tools are well-integrated and work seamlessly together. On the other hand, marketers are 39 percent more likely to see improvement in their overall marketing […]

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Drive Offline Sales With Google

September 28, 2016
Drive Offline Sales With Google

There can be no doubt, Google is big. It has grown bigger than desktop computers, bigger than any one device or operating system. Google is now the main storefront for every business. From awareness, to consideration, to conversion, and finally advocacy — this white paper from MomentFeed shows how large brands can take advantage of […]

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Google to Roll Out Cross-Device Retargeting

September 27, 2016
Google to Roll Out Cross-Device Retargeting

In a significant development, advertisers will soon be able to reach users across devices with Google remarketing campaigns as Google stops relying on cookies and mobile IDs to identify users for remarketing lists. Brad Bender, VP of display and video advertising at Google, announced the shift in a blog post and is set to discuss […]

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Avoid the 7 Deadly Sins of Mobile Performance Marketing

September 26, 2016
Avoid the 7 Deadly Sins of Mobile Performance Marketing

Are you struggling with advanced targeting, conversion discrepancies, or post-install events? Download this white paper from TUNE to learn how to avoid the seven most frequent pitfalls that keep mobile ad networks from being successful. Pitfalls such as: 1. not taking the time to set up device targeting 2.wanting to target everyone 3.setting up too […]

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Learn the Basics of Programmatic Advertising

September 23, 2016
Learn the Basics of Programmatic Advertising

Digital delivery and content is the new currency of advertising. Brands must find a way to connect while measuring returns on more than recall or click-through rate (CTR). Only programmatic platforms can deliver that value. Get the basics of using programmatic advertising in this guide from Oracle: 1.Deliver advertising that enhances the customer experience; 2.prove […]

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Google AMP Error Report in Search Console Scans for Errors Differently Now

September 22, 2016
Google AMP Error Report in Search Console Scans for Errors Differently Now

Google’s AMP error report in the Google Search Console now scans for AMP errors differently from the way it did in the past. That means some of you who have deployed AMP for your site may see a new vertical “update” line on the AMP error report specifically on September 19, 2106. This update line […]

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Turn Your Online Searches Into in-Store Sales

September 21, 2016
Turn Your Online Searches Into in-Store Sales

Turn Your Online Searches Into in-Store Sales In this guide from SweetIQ, you’ll discover how to build and analyze your online-to-offline conversion funnel. You’ll also get: the 4 critical elements you can use to drive more in-store sales; the 4 keys to good local marketing; and 4 action items for fixing your findability… fast, and […]

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Google is Now Showing Image Thumbnails in the Mobile Search Results for Select Queries

September 20, 2016
Google is Now Showing Image Thumbnails in the Mobile Search Results for Select Queries

Google is now showing image thumbnails in the mobile search results for select queries. The queries seem to be product-based queries where the user might find an image of the product useful. Google was actually testing this back in August 2016 and also earlier in December 2014, and it now seems to be showing for […]

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The Immediate Results of Link Building

September 19, 2016
The Immediate Results of Link Building

In an April 2016 article on Moz by Kristina Kledzik, “How Long Does it Take for Link Building to Impact Rankings,” the author posits that new links take about 10 weeks to have an impact. Our findings show the exact opposite: High-end link building has an immediate and persistent positive impact. I’ll explain further and […]

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